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Programme overview

What happens over the 24 weeks

The programme progresses from business fundamentals to sector-specific support and market testing, before moving into live selling and growth planning. Each stage concludes with a practical output that participants can apply to their business.

The four stages

  1. Weeks 1 to 4

    Business foundations

    • Understanding your customer and their needs
    • Defining your offer and pricing approach
    • Building core commercial and financial foundations, including costing and margins
    You finish withA clear customer proposition and a business model summarised on one page.
  2. Weeks 5 to 12

    Sector-focused development

    • Support tailored to your sector and stage of development
    • Strengthening pricing, sales, operations and sales channels
    • Testing your offer with customers and suppliers
    You finish withA tested offer, a validated pricing approach, and initial market feedback.
  3. Weeks 13 to 24

    Launch and operation

    • Selling to customers and carrying out real commercial activity
    • Piloting products, services and routes to market
    • Mentor support to address operational challenges as the business develops
    You finish withReal customer transactions and an operating model tested through practical delivery.
  4. Close of programme

    Growth planning

    • Reviewing progress and key learnings
    • Developing a growth plan with clear next steps
    • Recording what was tested, what worked and what needs further development
    You finish withA practical roadmap to support continued development after the programme.
Time commitment

What a typical week looks like

The weekly structure remains consistent across the 24 weeks, helping participants plan programme activities alongside their business or other commitments.

3 hrsWorkshopGroup session on the week's business topic
2 hrsApplied labPractical working session applying the week's learning to your own business or idea
1 hrMentoringOne-to-one session focused on your specific needs and priorities
3 to 6 hrsFieldworkCustomer, supplier and market-testing activities completed in your own time

Around 9 to 12 hours per week in total, including independent fieldwork.

Workshops and applied labs are expected to run in the evenings, on weekdays. The exact timetable will be shared at a later stage.

Examples of sectors

Food and beverage

Home kitchens, catering, prepared meals and baked goods.

Manufacturing

Small scale making, assembly and processing.

Tourism services

Local experiences, tours and visitor hospitality.

Retail and local products

Crafts, textiles, gifts and social commerce.

Agriculture and produce

Fresh and processed goods, growing and supply.

These are examples only and are not a fixed list. For the Al Rams cohort, applications are welcome from a wide range of sectors.

What participants develop

  1. A tested offer

    A product or service refined through customer feedback and market testing.

  2. Evidence of demand

    A record of customer feedback, purchasing behaviour and response to pricing.

  3. A clearer operating model

    A practical approach to sourcing, production, pricing and delivery, documented for continued use.

  4. A growth plan

    Clear next steps for the 12 months following the programme.

Practical details

Location
Al Rams Majlis, Al Rams, Ras Al Khaimah
Cohort size
8 to 12 projects
Language of delivery
Arabic
Cost to participants
Free
Delivered by
Brinc

Ready to apply

Registration takes a few minutes. If you are unsure whether the programme fits what you are working on, send us a question first.

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